Italian Gelato Ice Cream in Jeddah Saudi Arabia

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Freshi Ice Sticks participated in Saudi HORECA Exhibition Riyadh

HORECA is the biggest annual hospitality exhibition which has been running for 22 years in Lebanon, 14 years in Jordan and 8 years in Kuwait and for the 5th year in the Kingdom of Saudi Arabia after the success of the exhibition in November 2014. Freshi Ice Sticks has participated in SAUDI HORECA 2015 for the first time along with East Food Co. which is held in Riyadh International Convention & Exhibition Center, Riyadh city, Kingdom of Saudi Arabia.

Freshi Ice Sticks has signed a Franchise Contract with East Foods Company to Develop in Jeddah and Riyadh, Saudi Arabia

Saudi Arabian based Ice Cream firm Freshi Ice Sticks has signed a franchise contract with East Foods Company to open 5 branches in Saudi Arabia.

Under the agreement, about 5 Freshi Ice Sticks branches will be opened in Jeddah and Riyadh over next few years. Currently Freshi Ice Sticks has a total of 39 outlets with 13 in Jeddah, 1 in Makkah and 25 in Egypt.

Chairman of East Foods Co Mr. Mansour Abu Thnin (left) with General Manager of Freshi Ice Sticks Mr. Tarik Alwash (right) while signing Franchise Contract between Freshi Ice Sticks and East Foods Co.

Chairman of East Foods Co Mr. Mansour Abu Thnin (left) with General Manager of Freshi Ice Sticks Mr. Tarik Alwash (right) while signing Franchise Contract between Freshi Ice Sticks and East Foods Co.

Tarik Alwash, general manager of Freshi, said: “We are delighted for Granting East Foods this franchise and we look forward to establish our brand in Gulf Region in coming years.”

Freshi Ice Sticks are made as gelato, the Italian version of ice cream, with more healthy ingredients unlike other regular as well as premium Ice Cream brands. Freshi offers a wide variety of flavors including Fruit & Chocolate flavors.

East Foods Company was established in January 2001 to improve the business of snack foods. Within short period the company has succeeded to represent and to be the Exclusive Distributor of the various international brands including Manuel, DailyFresh, Zummo & Zumoval, for which it is the exclusive importer and distributor in KSA and other GCC states.

East Foods Company has more than 300 outlets in the famous malls throughout the Kingdom Of Saudi Arabia located in Riyadh and other main cities including Jeddah, Al-khobar, Dammam, Buraidah, Jizan, Jubail & Al-Hassa to sell different types of snacks and machines.

Chairman of East Foods Co Mr. Mansour Abu Thnin (right) with General Manager of Freshi Ice Sticks Mr. Tarik Alwash (left) while signing Franchise Contract between Freshi Ice Sticks and East Foods Co.

Chairman of East Foods Co Mr. Mansour Abu Thnin (right) with General Manager of Freshi Ice Sticks Mr. Tarik Alwash (left) while signing Franchise Contract between Freshi Ice Sticks and East Foods Co.

For more Information about Freshi please visit its website.

For more Information about East Foods Company please visit its website.

Contact Person:

Mr. Yasir Imran
Brand Manager
Freshi Ice Sticks
Jeddah, Kingdom of Saudi Arabia
Tel: +966-2-6677729
Fax: +966-2-6684774

CBA’s Certificate of Appreciation for Freshi Ice Sticks

CBA (College of Business Administration) has awarded Freshi Ice Sticks a Certificate of Appreciation for participating in Health Day Ceremony.

CBA's Certificate of Appreciation for Freshi Ice Sticks

Join Freshi Ice Sticks Photo Contest and Win iPad Air

Join Freshi Ice Sticks Facebook Photography Contest and win iPad Air and other fabulous prizes.

Freshi Ice Sticks - Facebook Photo Contest

Freshi Ice Sticks – Facebook Photo Contest

Send your entries at our Facebook Page

Freshi Ice Sticks Invites you to visit our stand Y-D25 in Gulfood 2014

We are excited to inform you that we are participating in Gulfood 2014 Food exhibtion which in DWTC, Dubai from Feb 23rd to 27th 2-14. Below is our invitation.




Freshi Ice Sticks Participation in Gulfood 2014

Freshi Ice Sticks is participating in Gulfood 2014 exhibition. Here is the snapshot of official show preview.

Gulfood 2014 Exhibitors News

Happy New Year 2014

Happy New Year to all Freshi Ice Sticks fans and friends. Don’t forget to visit nearest Freshi Ice Sticks outlet to enjoy best tasty and healthy Ice Cream which is made of natural fruit extracts without use of saturated fats and less sugar. We have 14 branches in Saudi Arabia and 18 branches in Egypt.


Join Freshi Ice Sticks at Gulfood 2014

Freshi Ice Sticks will be participating in Gulfood 2014 at DWTC Dubai. Join us at Stand Y-D25 in Za’abeel Pavilion.

Visit official Gulfood page.

Gulfood 2014

Gulfood 2014


Freshi Ice Sticks looking forward to expand its business all over the world and already signed Franchise agreements with various business groups to expand in Egypt, United Arab Emirates, Qatar and Kuwait. Freshi Ice Sticks is an active member of International Franchising association – IFA, furthermore Freshi is also a registered firm in US & Germany.


Freshi Ice Sticks become member of International Franchise Association (IFA)

Freshi Ice Sticks is now an International Member of IFA (International Franchise Association). IFA is the only organization that is committed to safeguarding and promote the franchising industry in the U.S. and around the world. The International Franchise Association is the premier education and advocacy organization for the franchising community. Since 1960, IFA has helped members adapt to an ever changing business environment. As a member of IFA, Freshi Ice Sticks joined an organization that provides exclusive networking and education regarding world-wide franchising. For more information about IFA, visit IFA website.

Freshi become Member of IFA

Freshi become Member of IFA

An Interview with Freshi Ice Sticks General Manager Mr. Tarik Alwash

Mr. Tarik Alwash, General Manager of Freshi Ice Sticks

Mr. Tarik Alwash, General Manager of Freshi Ice Sticks

Mr. Tarik Mohamed Alwash is the man behind Freshi Ice Sticks, he was born in Berlin, Germany and Completed his Bachelors in Business Administration from King Abdualziz University, Saudi Arabia. He started the Ice cream business in 2008 and the “Freshi” Brand in 2010.

He is a leading Businessman across Middle East since 1989 and because of his remarkable Business Skills and Strategies, one of his firms ranked 27th Fastest growing business in Saudi Arabia; a report published by Saudi Arabian General Investment Authority (SAGIA) in 2010.

He is very passionate about the Ice cream business overlooking all productions personally looking into day to day operations of Freshi Saudi Arabia and the franchisees.

Freshi Ice Sticks media team conducted a short interview of Mr. Tarik alwash recently, we would like to share the interview here.

An Interview with Mr. Tarik Alwash about Freshi Franchise Business

Freshi Team: The Franchise Market is very positive in the Gulf region currently. How would you describe the market for Freshi Ice and what should people look for before entering the market?

Tarik Alwash: The market for Freshi Ice Sticks is very good; people are more and more orientated to healthy foods so there is a huge demand for healthy foods and also healthy Ice Creams. People should look for a good concept and a robust business plan which should highlight the goals and the strategy to make the business successful. But they also need to understand the local demands for these kind of products or business.


Freshi Team:From you highly experience in food and beverage. Why do you think Freshi will be a continuing success and where do you see the vision for the future going?

Tarik Alwash:People appreciate the facts and production of our Ice Sticks and they just love the products that we can see in Saudi Arabia and Egypt. Customers are getting back again and again. They are also highly aware of our brand; they compare it with other brands and discover Freshi’s unique features.


Freshi Team: With Freshi Ice products, please explain why the product separates you from the competition?

Tarik Alwash: Freshi Ice Sticks is a very unique product like I mentioned it is healthy. It has 100% fresh fruits ingredients, no preservatives and no chemicals and that is what makes us different from other brands, who normally stock their products from 6 months to a year. We offer our customers 50+ flavors which are also unique in the Ice Cream business.


Freshi Team:What are you looking for in an investor or Franchisee

Tarik Alwash: A franchisee must include the following characteristics.

  • Must be financially strong
  • Must be 100% Committed
  • Must have experience and competence
  • Should have a passion towards the restaurant business and food in general. He would be an ideal Franchisee if he has a passion towards the Ice Cream business.


Freshi Team:How will you support them in such a competitive market?

Tarik Alwash: A Franchisee will get full support from us in all means. He will receive a 400-page Operation Manual which shows even very small details of the business. Additionally he will get all the recipes for all the products in detail.

We also provide full training for the Operation Manager and the Production Manager. The Ice Cream cook will also be given one month training. We will also guide our Franchisee in design and construction of Factory and Branches. We will provide custom architectural plans for Factory and Branch. We will provide on-site support and guidance at the opening of the Factory and the first retail shop. We will conduct periodic evaluations and provide ongoing support for marketing and advertisement.


Freshi Team:What sort of investment might a Franchisee expect in terms of initial outlay and ongoing costs?

Tarik Alwash: As we are only offering Country wise Master Franchise. So The Franchise fee varies from one Country to another.

  • Factory Cost is 250,000 US$
  • Outlet cost is max 60,000 US$
  • Royalty 4%
  • Advertising fund 3%
  • Term 15 Years


Freshi Team:Is this a very profitable business for the franchise

Tarik Alwash: Yes it is very profitable business as we can see from our own branches and as the numbers coming from other franchisees that are operating with us.


Freshi Team:What is your company slogan?

Tarik Alwash: Our slogan isTaste of happiness”

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